Panrico®, market leader in bakery and sandwich loaves in Spain and Portugal, has launched onto the market Panrico Senzial®, the new range of functional sandwich loaves that helps you to take care of yourself as they contain 100% natural fibre.

Panrico Senzial® is already available on the market in White and Wholemeal and the range includes White without Crust (450g), Wholemeal with Crust (520g) and without Crust (450g) and the White Line, with and without Crust.

With this new range, Panrico® covers the main functional needs: the regulation of intestinal transit and care of general shape and health, while maintaining all the taste and texture of traditional sandwich loaves.

The company has invested over 2 million euros in this project and is thus fulfilling the commitment established in its Strategic Plan to back product innovation, quality improvements and the strengthening of its emblematic brands.
The production lines for the new range of products, from which they will be distributed throughout the Iberian Peninsula, are in Santa Perpetua de Mogoda (Barcelona) and Puente Genil (Cordoba).

Emma Suárez, the new face of Panrico®
Emma Suárez is to be the new face of Panrico Senzial®. The actress has just finished filming a new advertisement for Panrico®, which will start running on 15 May.
According to Panrico’s® Commercial Director, Ignacio Silva, “Emma perfectly matches the DNA of Panrico and the values we wish to convey: she is a very well-known, highly appreciated woman who inspires confidence, feels close, natural, friendly and homely, and has become a model to follow”.