The acquisition includes the Zaragoza production plant, which has a 35,000-ton per year production capacity. In 2008, La Bella Easo's net turnover in industrial bakery and bread products amounted to 46.1 million euros. The company's main products include fairy cakes, sweet rolls and the full range of the Doo Wap brand, which is owned by Barilla and licensed to La Bella Easo for exclusive use in Spain. The Barilla group will continue operating on the Spanish market with its Barilla (pasta and sauces) and Wasa (crunchy bread) brands.
La Bella Easo.- La Bella Easo originated in 1968 with a small bakery in La Puebla de Alfindén (Zaragoza). In 1972, it began industrial production, which it expanded in 1987 on the Malpica industrial estate. In the early nineties it was absorbed into the French group Harry's, which manufactures and sells sandwich bread and bakery products. In January 2008, upon the merger of Harry's and Barilla, an Italian multinational that manufactures and sells pasta, biscuits and bakery, Barilla assumed 100% ownership of La Bella Easo. La Bella Easo has a factory in Zaragoza with a 35,000-ton per year production capacity. In 2008, net sales of La Bella Easo bakery products and sandwich bread amounted to 46.1 million euros. Noteworthy among the company's main products, alongside long-life bakery, are Doo Wap, Magdalenas (fairy cakes) and Pan de Leche (sweet rolls). In 1999, La Bella Easo launched a new category of sweet rolls on the market that was warmly welcomed by consumers. The La Bella Easo brand is outstanding for its quality and the taste of its products, which are the result of selecting the best ingredients, and is associated with affectionate, easy-going, familiar, natural and handcrafted values.
