Madrid, 28 January 2009
Panrico, leader on the bakery and sandwich loaf market in Spain and Portugal, has taken yet another step in its commitment to innovation and a healthy diet with the launch of eS!99®. This is the first and unique intensely tasty and truly light low-fat sweet snack with only 99 calories. The product is already available to consumers at different points of sale and the company has prepared a significant launch campaign for the coming days.
For Ignacio Silva, commercial director at Panrico, “eS!99® represents a turning point as we have succeeded in making a food with which consumers may look after themselves without losing the slightest taste. We have therefore described it as the first and unique intensely tasty and truly light sweet snack; a light sponge with a chocolate or strawberry centre”.
Balanced food for a healthy diet
The features of eS!99® are therefore unique in everyday healthy snacks such as cereal bars or diet biscuits –which feature a similar calorie level per portion, but a higher fat content-. None of these products has a profile as balanced as eS!99®.
Panrico is offering consumers eS!99®, the result of intense work and firm commitment to innovation. Carles Nin, R+D director of Panrico, states that “eS!99® is a unique and innovative product on the bakery market as it is the first low-fat (only 3%) and low saturated fat (1%) pastry product on the market to be made with a baking method exclusive to our company”.
eS!99® is baked at a low temperature–not exceeding 100 ºC–, with a preparation method that does not require the addition of fats and preserves the nutritional features of its ingredients better.
A food at the base of the food pyramid
The Department of Nutrition and Bromatology of the University of Barcelona has written a nutritional report on eS!99® in which it concludes that “its high nutritional carbohydrate density, combined with a reduced fat density and a moderate calorie value, make it a food that forms the base of the food pyramid”.
This institution guarantees that the healthy properties and nutritional claims of the product are in accordance with the requirements of Regulation EC 1924/2006 on nutrition and health claims made on foods. It also asserts that such bakery products form an excellent base for breakfasts and afternoon snacks because of the concentrated energy intake they provide and the ease with which they may be combined with other complementary foods such as dairy products, fruit and juices.
The Institute of Food Sciences of the University of Navarra has published a nutritional assessment of the new product in which it stresses that “the nutritional profile of eS!99® in chocolate and strawberry is more in keeping with current nutritional recommendations than bakery products made using traditional formulations, which shows the great effort made by Panrico to improve the nutritional profile of its products”.
Commitment to the NAOS Strategy
The launch of eS!99® shows Panrico’s commitment, which is part of the company’s Strategic Plan, to constant innovation and quality. According to Ignacio Silva, Panricocommercial director: “Panrico is a company committed to healthy consumer habits and diet that works to improve the nutritional profile of existing products, adapts to changes in foods and lifestyle, and is committed to healthy, balanced and fully flavoured bakery and pastry products”.
As a signatory of the NAOS Strategy of the Ministry of Health and Consumption designed to prevent obesity, with the launch of eS!99® Panrico has taken a step forward to reduce calorie intake and increase unsaturated fats in its products. With eS!99® it is encouraging the launch of products that are low in fats, salts and sugars.
Panrico is the leading Spanish company on the bakery and sandwich loaf market in Spain and Portugal. Its leadership is based on two very solid differential elements: its brands and its capacity for innovation and distribution. Panrico has 12 factories in Spain and Portugal with a workforce of over 6,000 people. The company was acquired in 2005 by Apax Partners, which established a project based on professionalisation, growth and profitability. In 2007, Panrico turnover amounted to almost 600 million euros, which represented a growth of 4.7% on the previous year.
In 2008 Panrico entered the biscuit market in Spain with the acquisition both of Artiach and its emblematic brands, and the Orozko plant in Vizcaya. For generations, the Artiach brand, the history of which dates back of over 100 years, has been part of the Spanish diet. In 2007, Artiach turnover amounted to 70 million euros and it had a market share of 12 per cent. Most Artiach brands –Chiquilín, Marbú Dorada, Artinata, Filipinos, Dinosaurus- are made at the Orozko plant.